Download a copy of Banking-as-a-Service: Rearchitecting Financial Services Landscape

The Banking-as-a-Service (BaaS) ecosystem is evolving rapidly, with banks of all sizes playing an increasingly significant role. From large incumbents leveraging their established brands to mid-size banks utilizing BaaS to innovate and expand, financial institutions are finding new opportunities to drive growth and enhance product distribution.

In this report, we explore the emerging trends in the BaaS ecosystem and the strategic opportunities they present for banks and fintech players alike.

Key highlights include:

• Banks of all sizes can drive growth in the BaaS market. Large banks use brand power to attract customers through strategic partnerships, while mid-tier banks use flexible BaaS solutions to expand their market reach and innovate cost-effectively.
• BaaS-powered products are expanding across customer segments. From BNPL and high-yield deposit accounts to merchant cash advances and gig economy financial services, BaaS is unlocking new products tailored to emerging needs.
• Inorganic growth through strategic acquisitions. Banks and fintech companies are accelerating market entry by acquiring BaaS providers, helping them scale quickly, innovate, and penetrate new customer bases.
• The maturing BaaS tech stack. Standardized tech components, including API gateways, user onboarding modules, and billing systems, are making it easier for banks to adopt BaaS solutions that align with their strategies.
• Compliance as a competitive advantage. Heightened regulatory scrutiny in markets like the US and UK/EU means partner banks that manage compliance effectively will be better positioned for long-term success.

Discover how banks can navigate these trends to stay competitive in the fast-evolving BaaS ecosystem.​